Upholstery cleaning · Germany-wide · Google Ads

They wanted to be the name for upholstery cleaning in Germany. Now they turn up everywhere people search.

Where they started

Polsterblitz cleans upholstery across Germany. The goal was national: be the name people think of first for upholstery cleaning. Someone in a big city searches for a cleaner. So does someone in a small town. Polsterblitz wanted to be there for every one of those searches.

Put ads on every “upholstery cleaner” search in Germany. Wherever someone looks for upholstery cleaning, Polsterblitz turns up.
Coverage across the whole of Germany, from big cities to small towns. Show up everywhere and people take you for the biggest name in the trade.
Counted an enquiry as a phone call or a filled-in form. The owner sees who got in touch, not a click report.

When this ran

Jan 2026, ads liveMay + Jun, measured

The ads’ share of one booked job

ads: €37the job: €450

8.2% of the job pays for the marketing that brought it.

0enquiries in 61 days
0 in 7clicks became an enquiry
about 500booked jobs
0×back in booked work for every euro spent

35 of every 100 enquiries became a booked job.

An enquiry cost €13.13. Every ad euro came back about twelve times over in booked work — roughly 250 jobs a month, all of them carried out.

How we counted this

Figures cover 1 May to 30 June 2026. The ads have run since the start of 2026. Google Ads only. Enquiries are phone calls plus form submissions. How many enquiries turn into booked jobs (35%) and the average job value (€450) come from the client's own records. The booked-job numbers and the 12× are worked out from them. The 12× is the value of work booked before any costs, not profit. German market, all figures in euros.

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