Renovation · Stuttgart region, Germany · Google, Facebook & Instagram ads

A year of ads brought 24 renovation customers worth over €1.3 million.

Where they started

Giese is a renovation and restoration company in the Stuttgart region, working within about 30 km. Jobs run from straightforward renovations to full restorations. The company was growing, and work was already coming in through word of mouth, partners and past customers. We came in to get more work coming in through ads.

Ran Google and Facebook side by side so each does a different job. Facebook brings enquiries cheaply and in volume. Google costs more per enquiry, but more of those turn into customers.
Counted every step from enquiry to signed job: a first phone call, a meeting with the project manager, a quote, the signed job. The owner sees what winning a customer costs.
Judged the ads on signed jobs, not clicks.

The ads’ share of one booked job

ads: €1,323average job: €55,000

Winning a customer costs 2.4% of an average job.

0enquiries in 12 months
0meetings with the project manager
0customers won
0×back in booked work for every euro spent

Google brought fewer, pricier enquiries; Facebook brought more, cheaper ones. Both ended at 12 customers — 24 for the year.

Taking Google and Facebook together, an enquiry cost €58. A full restoration is around €80,000, a straightforward renovation around €30,000, and the split was about half and half. That puts the 24 customers at over €1.3 million of renovation work won, before any costs. The number is that big because the jobs are big: one signed restoration can cover years of ad spend.

How we counted this

Figures cover the full calendar year 2025. Google, Facebook and Instagram ads only; work from word of mouth, partners or past customers is not included. Enquiries are the ones counted by Google and by Meta, Facebook's ad system. Customers and job values come from the client's own records. The €1.3 million is the value of renovation work won before any costs, and the 41× follows from it. Neither is profit. German market, all figures in euros.

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